I’ve spent years shaping digital experiences by engaging people and understanding their needs, behaviors, and motivations (understanding what people actually do, not just what they say in surveys). I believe that great products are created by asking the right questions rather than searching for the right answers, and by collaborating closely  to turn insights into meaningful solutions. Whether simplifying complex ideas into clear, usable tools or guiding teams toward a shared vision, I focus on turning collaboration into experiences people genuinely enjoy (for me, design has always been about connection - between people, ideas, and possibilities. It feels almost too obvious to say, but that’s what makes it true).
​
In my practice, I explore how AI can enhance the design process - not only as a tool for automation or personalization, but as a creative partner that expands how we research, ideate, communicate and build (I like to think of it as designing with curiosity - just with a slightly faster teammate). I’m particularly interested in how designers can co-create with AI to uncover new perspectives, test ideas faster, communicate in code and craft experiences that feel intuitive and human (but hey, I keep one foot outside the AI bubble - empathy still leads the way).

​Currently, I work as a Senior Experience and Product Designer at Kraftvaerk, designing products and services that combine insight, strategy, and creativity to create impactful experiences.